THE ROLE
OF THE M&A INTERMEDIARY
1. VALUATION AND PRICING
Business intermediaries are educated and experienced at evaluating
companies and determining the potential value range based
on criteria relevant to various categories of acquisition
candidates and have professional resources to evaluate market
conditions.
2. PREPARING THE BUSINESS FOR SALE
To achieve the best result it is imperative that the business
be presented in the best possible way. Preparation and packaging
the business in order to emphasize the selling features is
an everyday function for the intermediary.
3. MARKETING THE BUSINESS
Business intermediaries can reach more potential buyers and
can reach them much faster than anyone who is not active in
this market. Sources of buyers include:
Internet websites: Business intermediaries utilize
numerous websites to find interested parties for businesses.
The most effective websites are operated exclusively for
brokers through industry affiliations and are marketed to
reach selected targets.
Networking with affiliates: Seasoned intermediaries
interact and cooperate with hundreds of affiliates through
various industry associations around the U.S. and foreign
countries.
Databases of Individual Buyers: Experienced
intermediaries have active in-house databases of potential
buyers for businesses, many for specific industries.
Databases of Industry Buyers: There
are many companies in most industries actively seeking growth
through acquisition of similar companies. Business intermediaries
have access these companies.
Networking with Investors: Private equity groups
and private investor groups communicate regularly with business
intermediaries to review companies that may fill their investment
needs.
Media Advertising: Business intermediaries
use various media advertising sources daily and have a good
working knowledge of the best venues to reach buyers for
specific industries.
4. STRUCTURING THE DEAL AND COMPLETING THE TRANSACTION
Business intermediaries are trained through formal education
and practical experience at structuring business transactions
in order to meet the needs of the seller and the buyer. Without
these skills more deals fall apart than are actually consummated.
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